BOMAH is a social media based Israel advocacy initiative with the ultimate goal of re-brand Israel in a positive light. BOMAH trains activists how to put together engaging personal stories from Israel and share those stories through multiple social media platforms. The BOMAH Social Media Strategy will empower participants to take their experiences and maximize their impact through social media. The goal of the program is based upon the concept that the power of individual relationships and personal narratives fosters a personal and collective connection to Israel as well as strengthens a decision to be an active contributor to the Israel story.
At BOMAH, we share the full story. Through these stories we want to inspire a dialogue about Israel, Jewish identity, and Zionism. We want to understand and share our connection to the larger, nuanced and more sophisticated story of Israel. We encourage students to share their personal stories through social media and on campus.