Workshops will train students to be leaders in Israel advocacy and give them the tools to promote Israel on social networks. Students will learn how to engage, follow up with and reach out through current social media outlets all the while incorporating important tools given through BOMAH’s activist strategy. Topics covered include; how to counter negative branding of Israel, how to stand up to BDS and “Apartheid Week”, and how to effectively promote Israel’s image by communicating their stories and their connection to Israel through various social networks.