After a BOMAH workshop, students will acquire the skills to maximize coverage of their Israel experience on social networks. The participants will learn about Israel’s brand in the world of new media and how they can share their stories from Israel with the wider community. Participants will also receive training in social media optimization and will learn how to spread their personal stories to a mass audience.
Our workshops develop leadership and introduce students to a network of writers, mentors, and public relations and technology specialists. Through our workshops, meetings, and staff support, students build confidence in themselves and their skills. Their stories serve to effectively rebrand Israel and connect it to their home communities.