Have you ever wondered what people really think about you? Especially those close to you – friends and family – do they really tell you the truth? Well now you can find out what they really think – with the jerusalem based latest app ‘Frank’!

Meet ziv, the founder of frank… he is 31 years old, almost a MBA graduate , born and raised in Jerusalem.

Two and a half years ago he met Yair and Natan at the University, together…they invented a website where people can write their most hidden secrets. However, a different app came to the world called ‘secret’, they did exactly what we did and conquered the market.

So they pivoted and changed how they saw things and are working on an app - a social mirror to see how other people see you.

What does an entrepreneur mean to Ziv?

Firstly, he says - live your idea, believe in what you do so much, eat it as cornflakes in your breakfast, dream about it when you go to sleep, its your life for this period of time.

Secondly, he says you need persistence – with a new idea many people think it’s a stupid thing. Have courage and persistence to go in a different way – can you see if fish in a river is alive? It swims against the flow.

Ziv says you need to believe in it so much but be realistic and logical, you need to hear the criticism, and listen to what people say to you, but keep in mind that the nature of a new idea takes time for people to digest.

Ziv came up with the app idea for Frank on date…

He said it seemed good. However, two days after he called her and she said listen its not you its me, as she was mumbling excuses on the phone he thought to himself what did he do wrong, did he speak too much?

To resolve the question as to who can tell him the truth about myself

Who knows him best? His answer - his family, his friends, they know him best but will they really tell us what they think about us? They don’t tell us what they really think about us.

So, we developed a system to enable people to be honest, to say what they think, to open communication and take it to new levels.

Ziv faced some challenges as part of creating Frank..

Firstly, dealing with the members of the team, he said you need to find people you can deal with and that you can see yourself working with all day and all night. People that are reliable and that you can trust and get to an agreement with, and that make you wake up with a smile when you see them.

Secondly, Financing – most business at first steps face a stage where there is financial challenges.

The ‘Frank’ app usese social media and storytelling.

Ziv uses social media all the time, the app itself is based on Facebook. People you rate are your Facebook friends.

He thinks storytelling is the most important thing in advertising and promoting the app. Every time someone meets him he approaches them with an interesting story, tell them what he does in a way they can relate - it needs to be interesting and exciting.

Some advice for fellow entrepreneurs wanting to succeed with their start-ups…

Ziv says you need to believe in yourself, even if no one else will. Be willing to work hard to have sleepless nights; don’t be afraid to share your ideas.

Get advice from other people and think big!

Do you guys want to know what people really think about you – find out now on Frank!

Follow ‘Frank’s’ adventures on their website: www.frankmobileapp.com

Twitter: https://twitter.com/frankmobileapp

Facebook: https://www.facebook.com/pages/Frank/1502754429998197?fref=ts

One Day Gym Pass is a new, soon to be released, application created for iPhones and Androids that allows users to buy passes to the gyms in their area. By downloading the app, users can conveniently search, buy and keep their passes all on their phone and have them readily available for the next time they go to the gym. The best part is that One Day Gym Pass provides options of buying passes for a variety of time periods, whether it’s one day, a week or a month- options that are not normally available when buying memberships through the gym itself.

When app creator Nate Hindman first approached BOMAH, the One Day Gym Pass Twitter account (@onedaygympass) had 6 followers and was following 18 accounts. In order to increase awareness of the developing app and get potential users in the New York City area excited and ready to download it, more social engagement, interaction and a dedicated following was needed. With plans to have the app ready to be downloaded by users by the end of February, creating a strategy for the One Day Gym Pass Twitter account that could increase the app’s awareness rapidly was needed.

Enter BOMAH. BOMAH excels at creating social media strategies that center around personal stories and experiences. Although the One Day Gym Pass app had not yet been available to the public at the beginning of BOMAH’s work with One Day Gym Pass, the strategy created focused on engaging and interacting with potential app users. First, BOMAH focused on narrowing the target audience: men and women in the New York City area interested in living a healthy and active lifestyle, New York City gyms and fitness centers, and fitness, health and wellness writers. After following Twitter accounts within this target audience it was time to find content that would be relevant and of interest to this audience. After researching what other similar accounts were sharing, as well as what the target audience engaged with most and the hashtags they used, the content strategy centered around articles, facts, tips and advice on how to live a healthy and active lifestyle whether that be through different ways to be active, new diet trends or songs to listen to while exercising.

Within two weeks, the One Day Gym Pass Twitter account had gained 70 new followers and followed 287 accounts, which is increasing every day. By engaging with new followers, using similar hashtags and tagging various accounts when sharing their content, One Day Gym Pass was able to gain a dedicated following and increase the number of individuals who requested early access to the app. By sharing content that the audience is interested in while maintaining the mission and goals created by the app, followers are more likely to download the app once it’s available and continue to trust the One Day Gym Pass Twitter account for reliable content related to their fitness and healthy lifestyle needs.

“Bomah was absolutely crucial in helping us build a sizable user base pre-launch. Even before One Day Gym Pass hit the market, Bomah targeted and engaged prospective users on Twitter who were both passionate about fitness and our story and who became early advocates for our product. I highly recommend Bomah for any early-stage team who needs to build their brand on social and target early adopters, but who doesn’t have the time to spend all day on Twitter or Facebook.” –Nate Hindman

By Allison Rumsas

Infamous hacking group Anonymous have declared an ‘electronic Holocaust’

on Israel for April 7th 2015 – whereby they wish to obliterate official Israeli

websites – government, military and institutional sites. According to Daniel

Cohen, a research associate at the Israel Institute for National Security

Studies Cyber Warfare program most of the hackers are from within the

Middle East – Gaza, Morocco and Syria – whom are generally induced by

radicalised Islamic movements.

There are a few measures being taken to tackle this issue, such as the

upcoming US-Israel Defensive Cyberspace Operations & Intelligence

Conference in Washington DC. Additionally, official government offices are

implementing precautions in advance of the planned hacking attack.

It is important to implement safe-measures against hacking, particularly in

preparation for April 7. Here is an example of what anonymous are capable

of!

Here is an easy to follow guide to help keep your social media platforms safe from hacking!
The guide will explain how to keep your Gmail, Facebook and Twitter and protected!

Gmail:
• Gmail has a 2 step verification security system – to protect your account with both your password and your phone
• How it works: sign into your account with your password, then a code will be sent to your phone
• Just like the Facebook 2 step verification – you can choose not to use the 2 step verification on that certain computer
• If someone tries to sign in to your account from a different computer, then the 2 step verification will be needed

Facebook:
• Ensure you have as minimal amount of admins as possible
• Go to Facebook settings → ‘page roles’ → ‘general settings’
• From here you can control the ‘country restrictions’ – choose which countries can not interact with your profile
• You can also control the ‘tagging ability’ and ‘posting ability’ for your page, limit the amount of people who can tag you in posts and who can post to your page

The latest security feature of Facebook is ‘Login Approvals’

Login Approvals is a Two Factor Authentication system.
• Each time you log onto Facebook for a new/unrecognised computer you will be required to enter a code that is sent to your mobile phone.
• Once the code is entered you have the option to save that device to your account.

• If Facebook sees a login from an unrecognized device you will be asked to verify that login.

• If the login is not recognisable you are able to change your password – preventing the person who attempted to login from creating any harm to your account.

Twitter:
• Be aware of ‘phishing’ schemes – this is when users are sent fraudulent messages to trick them into sharing their password.
• These schemes appear as fake emails or log-in screens that look like Twitter → Twitter never sends email asking for your password, so if you see this it is definitely a scam!
• Check your address bar on your internet browser to make sure you are on the real Twitter!

General password protection:
https://lastpass.com/
• Lastpass website stores your passwords and keeps them safe
• You can create notes for credit cards, insurance cards, memberships, WiFi logins, and various other things.
• The information is stored safe and private.
• Lastpass helps you to create stronger passwords, which will help prevent hacking.

Hope you found the guide useful, if you follow the above steps you should be well on your way to safe, secure account, free from hackers!

It’s 12am on a Tuesday night and you have a History final in 8 hours. You’re alone and on your 135th cat video on YouTube. Procrastination is once again the theme of the night.

Enter “Booster”. Inspired by “that one friend who’s never on time, anywhere”, the Tel-Aviv based Booster App allows your friends to be your personal alarm clock/task manager. Except, instead of pressing the snooze button you’re going to actually have to take a selfie of yourself doing the task and immediately send it back to your friend for verification in order to complete the task.

The founders of Booster, Eyal and David, came up with this procrastination crushing idea when a close friend of theirs had constant issues with getting to work on time. While both studying psychology they discovered the “Social Regulation Theory”. This theory states that people are much more prone to assertively getting things done faster when they are socially influenced.

With no experience in technology or app development they came across Tom and Gary whom were able to use their application development skills to bring Booster from a mere idea into reality. The four co-founders plus one employee will launch the app November 3rd, 2014 in Tel Aviv. It will be available both O/S and Android.

Their next project, “The Trainer App”, will be their first business-to-business venture that will get people physically moving at the gym by connecting personal trainers to their clients whilst using the Booster structure. They plan to launch the project sometime next year.

Much like the BOMAH Yalla! strategy, Booster empowers you get up from your seat and get things done!

Follow BOOSTER on Facebook to get live updates on their releases and new features here.

Below is a step to step illustration of Booster at work for someone who is trying to stay on track with their diet.

Want to write a blog and actually reach people outside of your network?

Medium.com is a new and fresh blogging platform, designed by Twitter creators Evan Williams and Biz Stone. It’s widely considered easy to use, futuristic, communal, supportive, and possessing high quality material for readers and writers.

What makes Medium stand out

• Spammers haven’t been able to jumble the site with blank posts and dummy advertisements.Your content in their editor looks exactly the same as when it gets published
• The M icon on the left opens the editing tools
• Write on a blank white page that helps your thoughts spill freely without distractions.

Have only a few minutes to read an article (VERY COOL)

Well, each article provides an estimated amount of time it will take to read. Now you know if it’ll take 2 minutes to read somethings or 20 minutes. Time management - check!

Blogs on Medium are:

• personal views and suggestions on current events and general interests
• chosen for the site based on quality
• publicly shared on a wide scale with hundreds of thousands of readers who are a part of the Medium community

How to Use Medium:
Register with your Twitter account. You can even use your Twitter account to comment on headline articles right now! The Medium staff editors regularly invite users to write on the platform which keeps posts active and frequent.

Commenting is SO EASY:

You can comment on any paragraph however it’s ultimately up to the writer to allow those comments to be viewed (haters may hate… but at least they don’t have a place on Medium).

Drawbacks: If you write an article, that article belongs to Medium, which means you can’t incorporate your own logo or post it on your own social media forums.

It’s competitive to get your blog to get featured…the merit system is tough sometimes.

BOMAH wants to empower you to share YOUR story and Medium.com is a fantastic way to make that story viral. Join today or just experiment on Medium.

It is hard to ignore the news and it is even harder to engage with it

Over the last 2 weeks, these pictures and others like them have been all over the news, publications, and social media. With different news channels sharing opposing stories, newspapers vouching contradicting “facts”, and Facebook flooding with comments, what do YOU think about them? Do they invoke fear? Do they make you more confused? Maybe they even make you excited and more interested about what is going on in this part of the world?

Regardless of how these images make you feel, it is hard to ignore the current news and it is even harder to engage with it when as citizens, we don’t exactly have control over the situation.

What we CAN do is write.

Posting a Facebook status or writing a blog is one of most powerful ways to engage with these current events, or any other issues that you encounter. Writing enables you to articulate your own thoughts and sharing these thoughts allows those that care about you to begin to relate to your experience. Sharing these thoughts through social media is the quickest and more efficient way to reach masses.

Benefiting You

Writing is incredibly therapeutic. It allows you to pour out your thoughts and emotions, no matter how scattered or intense they are, without facing any opposition. By writing your unreserved feelings down, you will relieve yourself of the emotions that hold you back from accomplishing what you want to accomplish. Fill your writing with “I” statements and own your thoughts!

Benefiting Others

Blogs and personal stories are more powerful than a journalist’s report or a news article because of the personality that comes through in it’s content. The words in them are honest and emotional and it is that genuine voice, not a scripted dialogue that gets a reader to pay attention and to believe what you are writing. This is why personal storytelling is so important. Through blogs, statuses, and pictures, we can inform our communities about your life, about what is happening on the ground in Israel and about what is going on in your head. Writing provides information and comfort as well as lets people into our lives on a more intimate level.

Ways to most effectively share your story with your audience:

1) Be real –The news shows the missiles, the destruction, and the fear in people’s eyes over and over again. We write to let people see OUR sides of the story, not what is just on the news. Your story may include being in a bomb shelter but the thoughts, emotions, and discussions that occur during these experiences add a new layer to the story that a news report doesn’t provide. For example, sharing a story about a new person you met in a stairwell or talking about the pride you feel for your community can open your audience’s mind to a different side of the situation. Personal growth or positive experiences will captivate your audience and keep them reading as well as comfort them that you are not only safe but that you are also growing from the experience. Campaigns, such as #BOMAHStory, illustrate this storytelling strategy on social media and share people’s truth to the world.

2) Identify your audience and use terms that are trending –If your friends and family aren’t as engaged with the issue, chances are a lot of the terms and information you use will be hard to connect with. So, what do we do when we don’t know something? Search the internet! Use common words and phrases that are trending on Facebook and Twitter so that your community can easily look the correct information they seek. Terms like “Operation Protective Edge” and hashtags like #IsraelUnderFire, #IsraelStrong and #BomahStories are popular to search and will provide an abundance of relevant information. Take it a step further and add hyperlinks, suggested news sources, or links to another friend’s blog to connect your network with more even more sources!

3) Visuals – Adding pictures or videos to your writing allows the audience to see through your eyes. These images can also replace or add to the images seen on television. If you are not in Israel, adding a visual can help your reader bring your words to life and your opinion all of a sudden becomes a scene your audience can imagine! If you are in Israel, your images can be your readers’ ticket to your reality.

4) Make your Post Public – Whether you have a personal ongoing blog or are posting an isolated Facebook status, your thoughts have the power to strengthen community, educate those who are less informed, and even start a discussion with those who stand on a different side of the argument. However, to reach all of these people, this includes people outside of your list of Facebook friends, post your thoughts on as many social media forums as possible and make sure your settings are public so you can be heard!

5) Be social –Having people engage with your thoughts is the goal of using social media and leads to you having loyal readers. Your readers will undoubtedly respond with a “Stay safe!” or “Thank you for the update!” Make sure you reply with a “Thank you for reading! I’ll be posting more so keep checking my page” One way to proactively engage people is go give a shout out in your post such as “So family and friends, I’m hanging in there!” or tag someone directly.

Yalla – Help yourself and help others! Write a blog, post a status, share your thoughts! Message your stories with a picture on the BOMAH fan page to share it with the world!

Google defines our generation. It has completely transformed how we share information, gather knowledge, write papers, and how connected we are with the world.

It can all be found on Google! It’s AMAZING!! Until you get over 20 pages to open. From there, it’s a game of hit or miss to see if a site has exactly what you are looking for.

That’s where Curiyo come’s in. Curiyo is the latest browser app that combines all web searches, identifies what is important, and creates an answer profile to provide you with exactly what you need all in 1-page. This includes information, posts, comments, hashtags, mentionings, and history from your favorite sites such as Facebook, Twitter, Encyclopedia, News sources, gossip columns, GoogleMaps, Stores/Shopping sites, Imdb, etc.

• Just one-click needed
• No navigating through pages
• Organization – cut the clutter!
• Videos, pictures, and maps included, if relevant

Who is Charles Darwin? Curiyo shows:

And the information, all on one scroll tab keeps going!

Curiyo’s structure of providing information in a fluid format, allows one to learn about the world as if they were reading a story (like BOMAH’s storytelling strategy!) with an organized sequence and chapters clumping similar sub-categories together. The pictures, videos, maps, and personal quotes help bring your topic of inquiry to life, even if you are asking about someone who’s life has long past or about something that isn’t alive at all!

Go to Curiyo.com and try out searches like “cubism”, “Theory of Relativity” and “olinguito” (What’s that last one? Search it on Curiyo!)