Archives

BreezoMeter

Who?

BreezoMeter is a start up based in real time, location based air pollution levels, which offers personalized health recommendations on what you should do. Quoted from CNBC as one of the 20 of the world’s hottest start-ups of 2014 as changing the way people interact with the world.

The Challenge

BreezoMeter joined one the biggest startup event conferences, Web Summit in Europe, and wanted to create buzz to ensure they stood out as there were 500 attending startups.

The Mission

Build a 5 day event and social media strategy from start to finish – creating buzz, organic PR, and engaging users on social media in real time.

The BOMAH Way

We created a step by step guide in order to connect with relevant audience, engage with social media users, and create buzz at the conference.
In order to organize and maximize the strategy, we created a content calendar based on the web summit schedule. We kept in constant contact with the team and made sure to apply BreezoMeter’s mission throughout. All posted content had direct connection to BreezoMeter’s ultimate goal, which made the startup more tangible and less technical, therefore easily relatable to all.

The Results

Breezometer was able to gain relevant followers on twitter (investors, journalists, and fellow startups) which assisted in the enhancement of online presence in Europe, The United States and Israel. They went from 66 followers with very limited acknowledgement and engagement to 128 followers who actively favorite, retweet and reply to all posts in a 4 day span. We put out at least 10-15 tweets a day for 4 days plus engaged for an hour a day which resulted in 15 followers a day.

BOMAH is currently working to build Breezometer’s storytelling strategy as a result of the success of our 4 day conference campaign.

From the media: A breath of fresh air, with Ziv lautman, CMO

The Feedback

Jerusalem Ambassadors

Who?

Jerusalem Municipality, MASA, and Hebrew University created a one-of-a-kind international Study Abroad program in Jerusalem.

The Challenge

The trio of organizations wanted to encourage and enable potential students to connect with the real Jerusalem on a personal level in order to convey the advantages of study abroad, as opposed to what they might see in the media abroad.

The Mission

To create a personal way to share relevant news about Jerusalem which is inviting for students to join the study abroad program, ultimately re-branding the way students see the opportunity to study in Jerusalem, and the way the Diaspora perceives Jerusalem and Israel.

The BOMAH Way

We initiated a pilot program called Jerusalem Ambassadors, created a network with the younger community with a focus on rebranding the Study Abroad program in Jerusalem. We trained the student fellows on the BOMAH strategy, monitored and managed the program, and assisted with marketing & PR to ensure social media success.

The Results

Utilizing the student community was the perfect way to connect to future students on a personal level; and also offered current students effective knowledge on how to best use social media for storytelling.

  • 16 International Students
  • 30 Blog Posts (Covering University Life to Politics)
  • 60 Social Media Posts
  • 4 Major Media Mentions (The Times of Israel, Jerusalem Post, etc)
  • Bloggers quadrupled their page views after participating in the program.

The Feedback

Onward Israel

Who?

JAFI, Onward Israel // Onward Israel offers exciting opportunities – internships, service learning, academic study and fellowships – providing a global, cross-cultural experience in Israel and direct contact with Israeli peers.

The Challenge

Onward Israel wanted to engage and share stories with participant’s family, friends and communities. Resources were not available to provide to students, who had stories to share but required structure and encouragement.

The Mission

To implement a way for students to get involved and interested in sharing their stories, and to provide them with the tools to do so. BOMAH was hired to build a new strategy, teach students how to use social media tools, and share ways to manage and monitor results.

The BOMAH Way

We trained a participant from each Onward Israel Cohort who became a leader and was responsible for sharing their experiences and engaging their Onward Israel peers through the use of social media. BOMAH consulted, monitored, and analyzed the fellow’s projects and progress.

The Results

Fellows discovered a way to not only share but enhance their personal and professional connection with Israel. Onward Israel Social Media Fellows engaged their Onward Israel Peers through their social media projects by using photos, blog posts or videos of them or by them. All posts came together in one final project at the end of the summer.

The Feedback