Category: BOMAH Blogs

The BOMAH Story Spot: Lightricks with Eran Yacobovitch

Seeking to make an innovative change, five friends chose to pause their studies to pursue a dream. While studying Computer Science and Image Processing in the PhD program at Hebrew University, they discovered there was a gap between research in the academic world and what was available in the market.

After the discovery,  Zeev Farbman (CEO), Amit Goldstein (CFO), Nir Pochter (CMO), Yaron Inger (CTO) and Itay Tsiddon (Director of Business Development) founded Lightricks.  Shortly after, Eran Yacobovitch joined the team as Lightricks’ Marketing Analyst.

eran lightricks

Well known for their photo editing apps Facetune and Enlight, Lightricks is producing the next generation of content creation tools. Founded as a bootstrap company, they needed to ensure their venture was profitable from the start. Launched in early 2013, Facetune was Lightricks’ first app, and at the time of their launch Facebook had just released the Mobile App Install ad objective. An amazing opportunity to acquire new users and capitalize on their paid application business model, Lightricks built a marketing strategy focusing on country- based burst campaigns.

Beginning with no budget, they invested 500 dollars into Facebook advertising. They were able to optimize their campaigns, and reach top ranks in multiple app stores. The duo quickly learned that this was a great opportunity to acquire new users with the best ROI, so they continued to invest most of their profits and scaled with Facebook – a strategy that is still in place today.


Soon, both Facebook and Apple recognized Lightricks’ accomplishments, the company scaled and Facetune quickly became the fifth most sold app in the AppStore, reached #1 in over 128 countries and was one of Google’s best apps in 2013 and 2014.

In March 2015, Lightricks released Enlight, the most powerful suite of image processing tools on mobile that was recently named as Apple’s App of the Year for 2015. Later that year, Lightricks received an investment from Carmel Ventures that allowed them to scale and make their vision come true faster. The talented team is currently working on 4 new apps, all in the field of content creation on mobile.

We sat down with Eran to get the inside scoop on Lightricks, and pick his brain on Facebook advertising strategies:

1.What’s your ultimate mission?

“Our goal is to provide mobile users with all the necessary tools to create and edit mobile content. We’re currently working on four new products, all centered around content creation and editing on mobile. Aiming to empower the creator in everyone, we continue to deploy research grade technology to create an ecosystem of mobile first creativity tools.
2.What do you love about living in Israel? What do you love about the startup culture in Israel?

“Born and raised in Israel it’s hard to imagine myself anywhere else. I grew up in Tsfat, and never thought I would move to Jerusalem. University is what originally brought me to Jerusalem, and Lightricks is what has kept me here. Jerusalem is the perfect place to found a startup in- there are organizations like Made in JLM that help startups grow, and foster communities, and the city itself is calm enough to allow entrepreneurs to channel their energies to their ventures.”

3.How do you use social media to reach your audience?

“We give our users value with our Facebook, Instagram, and Twitter pages. We’ve found that Facebook is the most effective platform for our goals, and we use the platform consistently to increase our user acquisition. I love the accessibility of social media. Every user has the ability to contact their favorite brand, and we can effectively communicate with our audience and help them better understand our product.”


4.What are your top Facebook Advertising tips for startups?

  • “Test, test, test. Channels, targets, creatives, prices, etc. You’ll never know what will work best. That’s pretty much our marketing department’s motto.”
  • “Don’t always settle with the currently available tools. It’s not always the easy thing, but if you have the resources and you think you can do it better, build the tools that fit the way you work.”
  • “Be sure to use all available ad types: Image ad, video ad, carousel, and others.”
  • “Instagram proves to be a very good channel – check it out.”
  • “Keep yourself updated with relevant blogs, pages and users. Online advertising and Mobile App Advertising in particular are very dynamic and ever-changing realms.

5.What’s one thing no one knows about your business?

“Our best hidden secret is our garden. We have the best office garden in Israel, and we invest a lot of time and money in maintaining it. Some of our many plants are tomatoes, strawberries, herbs, passion fruit, and many species of flowers. Each month we send an internal newsletter to the staff explaining a new aspect of the garden to them!”

Read more about Lightricks’ Facebook accomplishments here:

Want to join Lightricks’ team? They’re hiring:

The BOMAH Story Spot: ZORE


Born and raised in Jerusalem, Yonatan Zimmerman, Co-Founder of ZORE, is no stranger to gun usage. Like all Israelis, was drafted into the Israeli Defense Forces when he was eighteen. He served in a special forces unit, where he spent his days and nights in the West Bank and Gaza.

“During my military service I witnessed friends getting injured. Some were accidents. My best friend took a gun out of storage, thinking that it was empty. He accidentally pulled the trigger and almost shot himself and another commander. This made me think; and I began to wonder how guns could be safer.”



Zimmerman set out to work on a solution for gun safety and gun misuse, and in collaboration with Yalon Fishbein, Zimmerman’s partner, ZORE was born as a way to find safe and effective solutions to this international issue.

Most smart guns embed technology inside the gun, drastically changing the product, and making guns less reliable. ZORE is revolutionizing the industry by adding 21st century technological advantages, without changing the mechanics of the gun itself.

Their main product, ZORE X, an external device, is a patented cartridge that locks to the majority of semi-auto guns. Once the gun is unlocked, ZORE X will be ejected upon charge, offering the quickest way for guns to be loaded. ZORE X connects to owners’ smartphones, and alerts gun-owners by phone notification if any attempt has been made to move or unlock their firearm.

“We believe in guns; if they’re in the right hands. We use 21st century technology to help our customers become more aware and responsible.”

The ZORE team uses Facebook, LinkedIn, and Twitter to connect with their target audience through joining online conversations and forums. Their niche market of gun owners, weapon instructors and journalists, are very active on social media, and Zimmerman explains that it’s a great way to hear consumer feedback, and get free PR about their product. “Social media is a democratic arena, anyone can express themselves and share their opinion”








We sat down with Yonatan and asked him a few questions about his life in Israel, and more on ZORE:

1. How does Israel inspire you?

“In Israel, we experience ongoing terror; we live this reality everyday, so the need for firearms as protection is common. As Jews and Israelis, we value life and safety. ”

2. What is ZORE’s ultimate mission?
“Our goal is to bring 21st century technology to the weapon industry. We don’t want to change the mechanical way guns work, but with cutting edge technology, we can turn the standard gun into a more reliable and safer firearm.”

3. What’s one thing no one knows about ZORE?
“Although everyone on the ZORE team served in elite units of the IDF, we all come from different backgrounds. We’re customer-oriented, and we started our mission with a different direction. Instead of focusing on one problem and building a product specific to its solution, we really evaluated our consumer’s needs and went from there.”

4. What do you love about living in Israel? What do you love about the startup culture in Israel?
“My grandfather dreamed about living in Israel, and I think about how lucky I am to live in this amazing country daily. Israel’s accomplishments in the past sixty years are remarkable! The startup ecosystem here is like a small family. It’s packed with talented, intelligent, and experienced people eager to help one another without expecting anything in return.”

Watch more on ZORE here and support their Indiegogo campaign:

If you’re interested to learn more about their products, fill out their customer questionnaire.

The BOMAH Story Spot: InVision

In 2007, Nadav Reis traveled to Israel for eight months to study at Yeshiva. Flash forward to 2016, and that eight month trip still hasn’t ended.

During his college years, Nadav’s built-in entrepreneurial spirit led him to open a tee-shirt printing company, his first taste of creative design. After officially moving to Israel, Nadav became a freelance web designer. Completely self taught and having honed his skills based on client needs, Nadav quickly became a Photoshop and Illustrator pro.

After years of doing web design in Israel and “meeting some of the most awesome people in the world,” Nadav connected with Clark Valberg, Co-Founder of InVision, a platform taking the UX design world by storm. Nadav’s creativity and persistence led him to his current position as InVision’s Educational Partnerships Coordinator. Nadav is in charge of building and maintaining relationships with accelerators, startups, universities and professors.

“Most people don’t dare to dream, but when you do, things do happen; it does work!”

InVision’s social media presence is top notch. Their newsletter is sought after, and they’ve built strong both B2B and B2C communities. Nadav explains they use Twitter to connect to their users, and also keep an eye on what’s going on in the design world. Nadav explains “Social media allows you to have access to other people …it makes the world a very small place.”

We sat down with Nadav to learn more about his story and to discover more about InVision:

How does Israel inspire you?

There is so much history here, Israel is the land that we’ve been given, and it is a place people want to be. I feel very fortunate to live here and be part of the history. As far as Israel’s technology scene, it is a very exciting time to be here. Our tiny country is booming, and the world is looking to us for future technologies.”

What’s one thing no one knows about InVision?

Everyone at InVision works remotely. We get to hire the best talent globally, and work with people with extensive experience. Right now we’re at 200 employees, and we’re growing fast. 

What’s Invision’s ultimate mission?

Clark Valberg and Ben Nadel, InVision’s founders, created InVision to build an interactive platform to combine mock-ups and portray the look and feel of using the app. Their mission is to cater the platform to the design process, and provide their users with the tools they need to build the product they want. From the whiteboards used for the initial brainstorming stage, to their new service, Inspect, which will allow the user to hand off the design to developers to help them code, InVision is truly an all-inclusive platform.

What do you love about living in Israel? What do you love about the startup culture in Israel?

I love the closeness of everyone in Israel. Everyone I meet is very open and willing to help, and it is very easy to build connections and relationships. Everyone is like one massive family!

Learn more about Nadav, Invision and design everything by visiting

Don’t Passover These 4 Social Media Questions

Maybe it’s a bit mad, but the Passover Haggadah and Facebook are basically the same thing.

Besides the obvious fact that they both revolve around a ‘book’ of sorts, they are also storytelling tools which happen to eat up hours of our lives at a time. They even share the same core value of freedom. The Haggadah tells us the story of how the Jews became free from Egypt, and Facebook was created by one of us Jews and offers people an online freedom which never existed before.

While Passover only comes once a year, millions of us rely on social media everyday – and I got to thinking about how much freedom social media truly provides us – personally and professionally.

Video (2)


It’s a hot topic none of us can deny. For the good or bad, social media is in and it’s not going anywhere. Once we embrace the power of social media, there are endless possibilities to how we can use it to our advantage.

Inspired by the Haggadah, we decided to put a social media spin on the famous Four Questions as the Four Sons asked – the wise one, the evil one, the simple one, and the one didn’t know how to ask a question.

Video (3)

  1.   SO OVERWHELMING. With dozens of mainstream platforms and new ones being created every day, it’s hard to keep up with the best way to get ‘social.’ How can we stay on top of the game when we constantly have to learn new ways to play?
  • TIP:  Focus in on your audience and where they spend most of their time on social media. With your audience at the top of your mind, it’s easy to remove the overwhelm and ensure you stay on the platforms where you need to be.
  1.   NO RULES. While there are must-know things across all social media platforms, there are no concrete rules to ensure success. As the social media scene evolves, we must evolve too. Because of the endless ways to communicate and continuous updates, creating your own rules is the first rule of good social media.
  • TIP: Social media is all about trial and error. It’s crucial to monitor your insights to determine what’s working for you, and what isn’t. As you analyze this data, tweaking your content and strategy will ensure you are steps closer to achieving your goals.



  1.  OPEN COMMUNICATION. Social media isn’t just wise – it’s pretty genius. In just one moment, you gain access to the exact target audience you want, with the chance to reach newer and larger audiences in an instant. Forget passive communication, and take advantage of the direct way to connect with your users.
  • TIP: Target specific posts to your audience. Create a few versions of one post – one for loyal users, one for potential leads, one for PR channels, etc. Speaking to them individually offers greater value, and also increases the likelihood that the people who you want to reach will see your post.
  1.   REAL-TIME FEEDBACK. Social media allows businesses to meet customers ‘face to face’ and provides a quick way to meet the people behind the screen. Though most businesses don’t take advantage of this gift, social media offers the opportunity to get feedback NOW.
  • TIP:  Be active. You have the opportunity to learn key factors about who your audience is, their interests, likes and dislikes, etc. Pay attention to them. Listening to your customers is the number one way to get the answers you’re looking for to create quality products and services people really want and need.


Video (1)

  1.  COMMUNITY BUILDING. If done properly, social media is the best way to build a worldwide community of people who share the same values as you and your business do. It’s a stellar way not only for you to connect and engage with your audience, but to encourage ways in which they can join as one community, support one another and feel like part of something bigger than themselves.
  • TIP: Find ways not just to give information or value to customers, but to involve them in the process. Asking trivia questions, hosting a giveaway, or running a hashtag competition are all ways to engage your community to connect with your brand and with one another.
  1.  FREE RESOURCES & REPORTS. Though we already mentioned that there are no rules in social media, most platforms provide free resources and reporting tools to help you understand if your strategy is working or not. While these tools are commonly flashed right in front of us, understanding how to leverage these insights can be time-consuming and difficult.
  • TIP: Check out our new platform made to simplify stats, specifically Facebook Insights. By providing a simple way to actually understand the numbers and content behind your page, it allows for an easy way to optimize your strategy and make the most of social media.

And for the ones who never knew how to ask a question…


Okay, we know. We Israelis don’t really need to ask questions anyway, we know it all – but when it comes to social media, it’s important to understand – and we’ll help keep it simple. Stay updated on all things social media with the team at BOMAH. We empower you to use social media to share your stories, build new and large audiences, and achieve your goals, whatever they may be.

Get in touch with us for a free consultation or to ask us anything about your social media –

7 Simple Storytelling Techniques to Brand Your Business

“Story, story, story,” says Itzik Yarkoni, CEO & Founder of BOMAH. We had just stepped out of the Tel Aviv offices of the Wix Design Studio, and were met with a stunning view of the Mediterranean Sea. We had just been hired to help formulate their story for an upcoming presentation. Since Wix hosts the largest design studio in Israel with a dynamic team of over 100 designers, the project was itching for a creative and extraordinary edge.

How could we turn 100 people’s stories into ONE that everyone can relate to?  



“Emotion, emotion, emotion,” I said, understanding that while content is king, emotional connection is KEY.  I knew this story would have to elicit a genuine connection from the audience. Not only that, the 3 presenters would have to operate on the same frequency to get the one ultimate point across.

Given the explosive growth of ways to communicate in today’s era of Techlightenment, storytelling is a powerful tool when it comes to strengthening any brand and creating a memorable and engaging way to connect and captivate an audience.

So what’s the story with telling a great story? Whether branding yourself, your business, or both, here are 7 rules to remember for anyone who wants to create genuine connection.

  1. DO know your ultimate purpose

Always have an end goal. Every good story infuses a lesson or message throughout to allow your audience to learn, connect and get inspired all at once. Determine your purpose and then repeat it a few times throughout your story. This will lock in the message and help your audience remember what you want them to.

  1. DO NOT get fancy

No need for big words. The best stories are conveyed when they naturally pour out of you – however you speak is how you should share your story. Keeping it simple is key. Use cash instead of funds. Use rule instead of restriction. Use whatever you know.

  1. DO know your audience

You wouldn’t speak to your best friend like you would your grandma, or at least we hope.  Knowing who your listeners are, what what they hope to gain, will ensure you can speak to them in a language they will understand.

  1. DO NOT assume anyone knows what you’re talking about

Pretend you’re speaking to a 12-year old boy when explaining anything. When you assume no one knows what you’re talking about, keep the most important facts in, and the ideas short and sweet.  

  1. DO hope for Hollywood

Make it interesting. Put your theater mask on and get loud. Use different voices, excite the crowd with movement, and put on a real show. Enhancing your story with movement allows your listeners to dive more deeply into your vision.  

  1. DO NOT save the drama for your mama  

Entice your audience with the most dramatic, conflict-filled spot of your whole story. Drawing people into your drama within the first few seconds creates an attentive audience waiting on the edge of their seats to discover what will happen next.  

  1. DO leave them wanting more

End with a bang – an unexpected turn, a mysterious question, or a sly hint at uncovering more of the truth. Doing so will help you gain both an air of intrigue and obtain interested followers who genuinely want to hear more of your story.


Use these techniques to infuse your brand with genuine intrigue, and relate emotionally to customers to increase engagement and unleash your mission into the world.

To learn how to create the best digital stories for your social media channels, sign up for our BOMAH newsletter to get insider tips, or get a free 30 minute consultation with us here.

The Power Question to Boost Your Business

phonesThe Power Question to Boost Your Business

By two years old, it’s the only question we have on our mind. Why, why, why? Why is the sky blue? Why do I need a bath? Why can’t I touch that?

Naturally, as we get older, our curiosity weans. We stop questioning the simplicities of life, and instead, get caught up in our common routine flow.

For those of us who aspire to start and run successful businesses or organizations, whether CEO or student, here is a crucial yet simple reminder on why your favorite question at two years old is the most crucial way to boost your business now.

Why ask why?

How do we come up with business ideas? We see a need or feel a lack, and we choose to take action to create a solution for a wider audience. Asking yourself ‘why’ allows you to stay close to the core of your purpose for starting a business. It allows you to touch base with the reason and values where you began your business journey.

As human beings, we share many of the same drives and values – when you share your why, it can connect quickly and deeply with others who resonate with it…and the exact audience you want to reach.

When applying your why to your storytelling strategy, there are two simple steps to take. The first one is to find your why. Take a few minutes answer these questions:

  1. What drove you to start you venture?
  2. What needs or issues did you see in the world that inspired you to take action?
  3. What core values inspired your initiative? What ideals are you passionate about?

These questions are simple. But the answers can sometimes be difficult to find. Putting them on paper can be a valuable exercise for defining your mission and connecting to your core audience.

The second step is to repeat your why to everyone you meet, whether it’s your first meeting with your potential client, or your daily catch-up meeting with your staff. You can never overstate your mission.

From our experience, finding your why is best way to stay motivated, to inspire your staff, to connect with your customers and engage with your followers. Through common ground and shared human experience, you can forge deep relationships that are far more powerful than those created by slick taglines or catchy slogans.

Take the time to find your why. Your what and how will thank you.

To complete the next steps of the BOMAH strategy, remember who your audience is by mapping their ideal locations, demographics, and interests.

To learn more about this step and other valuable social media tips, sign up to receive the BOMAH newsletter or connect with us on Facebook.


Happy 2016 From The BOMAH Family!

Bomah 2015 Review4-page-001

A Breakdown of LinkedIn Groups vs. Company Pages


An ROI Community Case Study

LinkedIn offers a few tools to help you build a strong online presence for your initiative: a Company Page and a group. Both offer ways to connect with your audience in a professional setting; however, there are key differences between the two. By evaluating your goals and mapping your audience, you can effectively decide whether to create a LinkedIn group, Company Page, or both! Together with ROI Community, we map the differences between LinkedIn groups and Company Pages, and their benefits.


Create a LinkedIn Company Page

WHY? A LinkedIn Company Page gives an organization the opportunity to reach a new and large audience.

  1. Tell the world about your work. Start by writing a compelling “About Us” section that highlights:
  • Your organization’s “Why?”
  • The services your organization offers
  • Your organization’s values
  • Anything else you feel is important for others to know about your organization, its mission and its work

BOMAH Tip: Don’t forget to include a link to your website !


  1. Ask your employees to connect with your Page. This allows visitors to your Page to connect with them and learn more about your organization.


  1.  Ask partner organizations to write reviews on your Page. These testimonials will highlight your success stories! Don’t forget that you can feature these snapshots of your great work on your website and other social media channels, too.
  2. Publish content on your Page. When selecting which content to post, keep in mind that LinkedIn is a professional network. Post frequent content about any work with influencers and networking opportunities, as well as informational posts about your organization’s initiatives . Remember that the content posted on your Company Page creates an incentive for others to follow it!

BOMAH Tip: When framing your posts on LinkedIn, it’s best to keep the tone professional. Save your hashtags for Twitter and Instagram!


In summary: A LinkedIn Company Page helps you attract a new and large audience by providing you with a platform to promote your organization. In order to ensure your Page is effective, make sure to post relevant, branded content at least three times a week. Additionally, to increase engagement, share content from your Company Page to your group and other social channels.   


Create a LinkedIn Group

A LinkedIn group can help you build brand awareness, position your organization as a leader in your field, generate interest in your organization and build a community. If run effectively, you can convert group members into active followers of your organization’s Company Page.

Recently, LinkedIn modified its group settings to improve the quality of content being shared. Now, all LinkedIn groups are private, and group managers can no longer view posts before they are posted. This will improve conversations between members, but entails more work to monitor the group. Additionally, although LinkedIn’s new algorithm is set to monitor spam, it’s still suggested to keep an eye on your group. Make sure that all posts are relevant and appropriate. Encourage users to engage in specific conversations, and work together to build a strong community.



  • Craft a group title and profile. Make sure to use keywords about your organization’s initiatives to attract members to join your group.



BOMAH Tip: Direct group members to your content – include links to your Company Page, social media channels and website in your group profile!



  • Create group rules. What is this group for? What is inappropriate group behavior? Be sure to monitor posts in your group to make certain that your members are following the guidelines.
  • Set the tone. Encourage members to work together and create a mutually beneficial environment.
  • Appoint a leader. Choose a member of your team to lead the LinkedIn group. This individual should:


    1. Post questions, discussions and interesting content on a weekly basis.
    2. Tell your community’s stories, and urge members to tell their stories as well.
    3. Engage with group members by commenting and liking discussions.
    4. Encourage contribution of members by posting thoughtful questions and requests for feedback.
    5. Motivate members to post about their ventures, and encourage networking among them.
    6. Monitor the group, and ensure all activity is representative of your goals and your image.


BOMAH TIP: We recommend choosing at least two members of your team to manage your LinkedIn group! Choose people that will be attentive to the content in your group, and ensure that they monitor the group frequently.


  1. Post all job opportunities on your group. LinkedIn is the main network for professionals to explore potential job opportunities! Even if you have other methods of hiring, it cannot hurt to post on LinkedIn.


In summary: A LinkedIn group helps you build a strong community for your organization, and monitor that community so that it evolves continuously with your members’ dynamic interests.  

LinkedIn groups and Company Pages offer different values to your online presence – by examining your goals and mapping your audience, evaluate whether a group, Company Page, or both will be most effective for your brand!



Interview with Founder of ‘Frank’ App – Zvi

Have you ever wondered what people really think about you? Especially those close to you – friends and family – do they really tell you the truth? Well now you can find out what they really think – with the jerusalem based latest app ‘Frank’!

Meet ziv, the founder of frank… he is 31 years old, almost a MBA graduate , born and raised in Jerusalem.

Two and a half years ago he met Yair and Natan at the University, together…they invented a website where people can write their most hidden secrets. However, a different app came to the world called ‘secret’, they did exactly what we did and conquered the market.

So they pivoted and changed how they saw things and are working on an app – a social mirror to see how other people see you.

What does an entrepreneur mean to Ziv?

Firstly, he says – live your idea, believe in what you do so much, eat it as cornflakes in your breakfast, dream about it when you go to sleep, its your life for this period of time.

Secondly, he says you need persistence – with a new idea many people think it’s a stupid thing. Have courage and persistence to go in a different way – can you see if fish in a river is alive? It swims against the flow.

Ziv says you need to believe in it so much but be realistic and logical, you need to hear the criticism, and listen to what people say to you, but keep in mind that the nature of a new idea takes time for people to digest.

Ziv came up with the app idea for Frank on date…

He said it seemed good. However, two days after he called her and she said listen its not you its me, as she was mumbling excuses on the phone he thought to himself what did he do wrong, did he speak too much?

To resolve the question as to who can tell him the truth about myself

Who knows him best? His answer – his family, his friends, they know him best but will they really tell us what they think about us? They don’t tell us what they really think about us.

So, we developed a system to enable people to be honest, to say what they think, to open communication and take it to new levels.

Ziv faced some challenges as part of creating Frank..

Firstly, dealing with the members of the team, he said you need to find people you can deal with and that you can see yourself working with all day and all night. People that are reliable and that you can trust and get to an agreement with, and that make you wake up with a smile when you see them.

Secondly, Financing – most business at first steps face a stage where there is financial challenges.

The ‘Frank’ app usese social media and storytelling.

Ziv uses social media all the time, the app itself is based on Facebook. People you rate are your Facebook friends.

He thinks storytelling is the most important thing in advertising and promoting the app. Every time someone meets him he approaches them with an interesting story, tell them what he does in a way they can relate – it needs to be interesting and exciting.

Some advice for fellow entrepreneurs wanting to succeed with their start-ups…

Ziv says you need to believe in yourself, even if no one else will. Be willing to work hard to have sleepless nights; don’t be afraid to share your ideas.

Get advice from other people and think big!

Do you guys want to know what people really think about you – find out now on Frank!

Follow ‘Frank’s’ adventures on their website:

Twitter: @frankmobileapp


One Day Gym Pass

One Day Gym Pass is a new, soon to be released, application created for iPhones and Androids that allows users to buy passes to the gyms in their area. By downloading the app, users can conveniently search, buy and keep their passes all on their phone and have them readily available for the next time they go to the gym. The best part is that One Day Gym Pass provides options of buying passes for a variety of time periods, whether it’s one day, a week or a month- options that are not normally available when buying memberships through the gym itself.

When app creator Nate Hindman first approached BOMAH, the One Day Gym Pass Twitter account (@onedaygympass) had 6 followers and was following 18 accounts. In order to increase awareness of the developing app and get potential users in the New York City area excited and ready to download it, more social engagement, interaction and a dedicated following was needed. With plans to have the app ready to be downloaded by users by the end of February, creating a strategy for theOne Day Gym Pass Twitter account that could increase the app’s awareness rapidly was needed.

Enter BOMAH. BOMAH excels at creating social media strategies that center around personal stories and experiences. Although the One Day Gym Pass app had not yet been available to the public at the beginning of BOMAH’s work with One Day Gym Pass, the strategy created focused on engaging and interacting with potential app users. First, BOMAH focused on narrowing the target audience: men and women in the New York City area interested in living a healthy and active lifestyle, New York City gyms and fitness centers, and fitness, health and wellness writers. After following Twitter accounts within this target audience it was time to find content that would be relevant and of interest to this audience. After researching what other similar accounts were sharing, as well as what the target audience engaged with most and the hashtags they used, the content strategy centered around articles, facts, tips and advice on how to live a healthy and active lifestyle whether that be through different ways to be active, new diet trends or songs to listen to while exercising.

Within two weeks, the One Day Gym Pass Twitter account had gained 70 new followers and followed 287 accounts, which is increasing every day. By engaging with new followers, using similar hashtags and tagging various accounts when sharing their content, One Day Gym Pass was able to gain a dedicated following and increase the number of individuals who requested early access to the app. By sharing content that the audience is interested in while maintaining the mission and goals created by the app, followers are more likely to download the app once it’s available and continue to trust the One Day Gym Pass Twitter account for reliable content related to their fitness and healthy lifestyle needs.

“Bomah was absolutely crucial in helping us build a sizable user base pre-launch. Even before One Day Gym Pass hit the market, Bomah targeted and engaged prospective users on Twitter who were both passionate about fitness and our story and who became early advocates for our product. I highly recommend Bomah for any early-stage team who needs to build their brand on social and target early adopters, but who doesn’t have the time to spend all day on Twitter or Facebook.” –Nate Hindman

By Allison Rumsas