Author: sydney-stracher

The BOMAH Story Spot: InVision

In 2007, Nadav Reis traveled to Israel for eight months to study at Yeshiva. Flash forward to 2016, and that eight month trip still hasn’t ended.

During his college years, Nadav’s built-in entrepreneurial spirit led him to open a tee-shirt printing company, his first taste of creative design. After officially moving to Israel, Nadav became a freelance web designer. Completely self taught and having honed his skills based on client needs, Nadav quickly became a Photoshop and Illustrator pro.

After years of doing web design in Israel and “meeting some of the most awesome people in the world,” Nadav connected with Clark Valberg, Co-Founder of InVision, a platform taking the UX design world by storm. Nadav’s creativity and persistence led him to his current position as InVision’s Educational Partnerships Coordinator. Nadav is in charge of building and maintaining relationships with accelerators, startups, universities and professors.

“Most people don’t dare to dream, but when you do, things do happen; it does work!”

InVision’s social media presence is top notch. Their newsletter is sought after, and they’ve built strong both B2B and B2C communities. Nadav explains they use Twitter to connect to their users, and also keep an eye on what’s going on in the design world. Nadav explains “Social media allows you to have access to other people …it makes the world a very small place.”

We sat down with Nadav to learn more about his story and to discover more about InVision:

How does Israel inspire you?

There is so much history here, Israel is the land that we’ve been given, and it is a place people want to be. I feel very fortunate to live here and be part of the history. As far as Israel’s technology scene, it is a very exciting time to be here. Our tiny country is booming, and the world is looking to us for future technologies.”

What’s one thing no one knows about InVision?

Everyone at InVision works remotely. We get to hire the best talent globally, and work with people with extensive experience. Right now we’re at 200 employees, and we’re growing fast. 

What’s Invision’s ultimate mission?

Clark Valberg and Ben Nadel, InVision’s founders, created InVision to build an interactive platform to combine mock-ups and portray the look and feel of using the app. Their mission is to cater the platform to the design process, and provide their users with the tools they need to build the product they want. From the whiteboards used for the initial brainstorming stage, to their new service, Inspect, which will allow the user to hand off the design to developers to help them code, InVision is truly an all-inclusive platform.

What do you love about living in Israel? What do you love about the startup culture in Israel?

I love the closeness of everyone in Israel. Everyone I meet is very open and willing to help, and it is very easy to build connections and relationships. Everyone is like one massive family!

Learn more about Nadav, Invision and design everything by visiting

A Breakdown of LinkedIn Groups vs. Company Pages


An ROI Community Case Study

LinkedIn offers a few tools to help you build a strong online presence for your initiative: a Company Page and a group. Both offer ways to connect with your audience in a professional setting; however, there are key differences between the two. By evaluating your goals and mapping your audience, you can effectively decide whether to create a LinkedIn group, Company Page, or both! Together with ROI Community, we map the differences between LinkedIn groups and Company Pages, and their benefits.


Create a LinkedIn Company Page

WHY? A LinkedIn Company Page gives an organization the opportunity to reach a new and large audience.

  1. Tell the world about your work. Start by writing a compelling “About Us” section that highlights:
  • Your organization’s “Why?”
  • The services your organization offers
  • Your organization’s values
  • Anything else you feel is important for others to know about your organization, its mission and its work

BOMAH Tip: Don’t forget to include a link to your website !


  1. Ask your employees to connect with your Page. This allows visitors to your Page to connect with them and learn more about your organization.


  1.  Ask partner organizations to write reviews on your Page. These testimonials will highlight your success stories! Don’t forget that you can feature these snapshots of your great work on your website and other social media channels, too.
  2. Publish content on your Page. When selecting which content to post, keep in mind that LinkedIn is a professional network. Post frequent content about any work with influencers and networking opportunities, as well as informational posts about your organization’s initiatives . Remember that the content posted on your Company Page creates an incentive for others to follow it!

BOMAH Tip: When framing your posts on LinkedIn, it’s best to keep the tone professional. Save your hashtags for Twitter and Instagram!


In summary: A LinkedIn Company Page helps you attract a new and large audience by providing you with a platform to promote your organization. In order to ensure your Page is effective, make sure to post relevant, branded content at least three times a week. Additionally, to increase engagement, share content from your Company Page to your group and other social channels.   


Create a LinkedIn Group

A LinkedIn group can help you build brand awareness, position your organization as a leader in your field, generate interest in your organization and build a community. If run effectively, you can convert group members into active followers of your organization’s Company Page.

Recently, LinkedIn modified its group settings to improve the quality of content being shared. Now, all LinkedIn groups are private, and group managers can no longer view posts before they are posted. This will improve conversations between members, but entails more work to monitor the group. Additionally, although LinkedIn’s new algorithm is set to monitor spam, it’s still suggested to keep an eye on your group. Make sure that all posts are relevant and appropriate. Encourage users to engage in specific conversations, and work together to build a strong community.



  • Craft a group title and profile. Make sure to use keywords about your organization’s initiatives to attract members to join your group.



BOMAH Tip: Direct group members to your content – include links to your Company Page, social media channels and website in your group profile!



  • Create group rules. What is this group for? What is inappropriate group behavior? Be sure to monitor posts in your group to make certain that your members are following the guidelines.
  • Set the tone. Encourage members to work together and create a mutually beneficial environment.
  • Appoint a leader. Choose a member of your team to lead the LinkedIn group. This individual should:


    1. Post questions, discussions and interesting content on a weekly basis.
    2. Tell your community’s stories, and urge members to tell their stories as well.
    3. Engage with group members by commenting and liking discussions.
    4. Encourage contribution of members by posting thoughtful questions and requests for feedback.
    5. Motivate members to post about their ventures, and encourage networking among them.
    6. Monitor the group, and ensure all activity is representative of your goals and your image.


BOMAH TIP: We recommend choosing at least two members of your team to manage your LinkedIn group! Choose people that will be attentive to the content in your group, and ensure that they monitor the group frequently.


  1. Post all job opportunities on your group. LinkedIn is the main network for professionals to explore potential job opportunities! Even if you have other methods of hiring, it cannot hurt to post on LinkedIn.


In summary: A LinkedIn group helps you build a strong community for your organization, and monitor that community so that it evolves continuously with your members’ dynamic interests.  

LinkedIn groups and Company Pages offer different values to your online presence – by examining your goals and mapping your audience, evaluate whether a group, Company Page, or both will be most effective for your brand!



How To Create Your Brand’s Social Media Strategy From Scratch: A Case Study

The Need:

We teamed up with OLAM, a new nonprofit organization. OLAM is a coalition organization that is partnered with over thirty nonprofit organizations around the world. OLAM and their partners all share the same mission: spreading global Jewish service. Through their partnerships, OLAM’s goal is to promote hands on involvement, international development, and advocacy for social justice on a global scale. OLAM was looking for a team to morph their goals into a strong social media presence.



We added the BOMAH personal touch to OLAM’s vision. In doing so, we created a unique social media strategy. Our first step was to build the backbone of the OLAM brand. We researched similar organizations, provided input on the OLAM website, mapped which social media platforms would be the most successful with the OLAM brand, and created an in depth strategy of how to post on social media.Then, after market research, we created Facebook and Twitter accounts for OLAM. After deciding which social platforms to use, we then created a plan of how we would post to these channels- defining OLAM’s voice.
Screen Shot 2015-10-07 at 13.57.47

From there, we created a pre-launch strategy for OLAM’s social media to create brand awareness for OLAM. During the time period before their launch, our main goal was to create an initial buzz that would attract OLAM’s audience. Our next step was to map OLAM’s audience, we researched who would be interested in OLAM, where are they on social media, and what content they would engage with. In addition to their audience, we also targeted influencers in the Jewish community as well as in the nonprofit world that could promote OLAM. We then created a content calendar for OLAM- their content needed to reflect their many partnerships, and promote their initiatives. Additionally, to reach a new, large, and relevant audience, we designed a sponsored ad campaign to promote OLAM.


Screen Shot 2015-10-07 at 13.56.28After OLAM’s launch, our storytelling continued. We continued to manage OLAM’s Facebook and Twitter accounts on a daily basis. We continued to engage with their audience, partner organizations, and influencers. We created a blog series called Humans of OLAM in which we highlighted a volunteer who worked with a partner organization, and shared his or her story. We continued to highlight OLAM’s partner organizations through promoting their volunteer opportunities, and sharing their initiatives with OLAM’s audience.


The Feedback

“BOMAH has worked closely with us to build our social media strategy from the ground up. OLAM, a coalition interested first and foremost in amplifying the work of our partner organizations, is different from most clients BOMAH encounters. BOMAH was willing to embark on this journey with us, thinking outside the box, adjusting with our emergent strategy and working to the best of their availability to meet our unique and evolving needs."
Dyonna Ginsburg
Executive Director / OLAM

7 Simple Steps to Promote Your Event Through Storytelling

Brought to you by two Israeli Startups: BOMAH & SwanScreen

If no one tweets about it – did it really happen?  Thanks to today’s technology-driven world, it’s crucial for any event, from a small gathering to a 5-day conference, to have social media presence plan included in your overall marketing strategy. With the limitless reach of our worldwide web, it’s even recommended to have a team dedicated to creating, executing and monitoring your social media strategy. We paired up with SwanScreen and headed to the ROI Summit to test our ideas for event promotion. Lucky for all of us it was a great success!

To achieve your goals, you should have an event marketing strategy for before, during, and after the event! Here are few tips to ensure your event experience is a social success – both online and off.

Before the event

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