An Interview with ‘Fellow’ App CEO Alex Libman

Take a look at the fascinating interview with Alex Libman, – CEO and founder of the “Fellow” app – the newest technology developed in order to monitor and communicate with your personal items – ranging from luggage to supermarket carts, and everything in between. Read on to find out how Alex established this idea from the ground up!

Hi Alex, how did you come up with the idea of ‘Fellow’?

Alex: In my final year of Hebrew University studying BSC there was a project to develop an idea, I came up with the concept of ‘fellow’ – a helpful and cool idea to allow a person to follow their luggage. I won the excellency award in 2014 and then developed this idea into a startup company.

How would you explain your product?

Alex: I developed a way for your things to follow and communicate with you. Can be used for and implemented for travellers leggie, supermarket carts, kids school bags, business travellers, the elderly, kids and people who suffer from disabilities.

Tell me about the team at Fellow.

Alex: I, Alex, am the CEO and founder, I am also a musician and have video clips on YouTube:

I own a music studio and a music gear company for festivals and concerts called blackwave. I graduated from Hebrew University with a degree in electrical engineering and applied physics. – enjoyed the projects. Then there is Liat Ackerman, she graduated from the same degree and has experience with robotics and electronics. We also have Adi Huri, she writes articles and has connections with media, she does CMO + marketing and social content for us. Finally, we have Vitali  Vyazovsky , he is in St Petersburg, he has twenty years with design and visual communications – he does our website, design and photos.

What were some challenges when you first started working on “Fellow”?

Alex: Being students at the start, finding financial support and learn about new things was challenging. Problem solving was important – both technologically and help from people.

What has been the response so far?

Alex: It is still in in prototype stage but we have taken the idea to various places and show them – the feedback from people is excitement and they are waiting for it to go to the market.

What has been your biggest challenge so far in developing ‘fellow’?

Alex: Finding the right investor that will not only support us financially but also who has connections and can make this vision come true.

Social media and storytelling are important for startups – what is your view on this?

Alex: It makes things come alive, to tell story that our company combines IOT and robotics, it makes things personal, and to tell our story that the product is something you can carry daily, to be able to follow and send us relevant data.

What advice to you have for people out there looking to create their own start-ups?

Alex: You need to believe in what you are doing, not just think of it as a craze. People will try to convince you it won’t work, you need to believe in what you are doing and think outside the box.

Lastly, what are your future goals for the company?

Alex: To come up with a wide range of solutions for variety of people with different products, pioneering in field of robotics and IOT. Find useful and great solutions for people and for people who want fellow and people who needs fellow.

What do you guys think about the innovative new app ‘fellow’?


Follow ‘fellow’s adventures on their website: